FASHION POP UPS

Whether you’re showcasing a new collection, hosting an influencer dinner, or building out a week-long pop-up for London Fashion Week, The Britannia Shoreditch is your private, high-style, multi-room showroom and event space just off Brick Lane.

This isn’t a gallery or a white-box venue. This is a full-blown East End house with heritage bones, cinematic design, and a very modern edge — the kind of space the right people remember.

If you’re tired of sterile hire spaces and want a setting that reflects your brand’s personality, welcome home.

The Britannia is a former Victorian pub turned highly-styled residence, where every room offers a unique visual moment — from velvet lounge sofas and antique mirrors to the boudoir dressing room and rooftop master suite with a bathtub in the centre of the room.

You get exclusive use of the entire house, which includes:

• A 14-seat antique dining table for press breakfasts, buyer meetings, or influencer dinners

• A massive velvet wraparound sofa for relaxed showings or stylist hangs

• A dressing room/boudoir with full-length mirrors, steamer, and rack space

• A chef’s kitchen and bar setup for curated food and drink

• A rooftop terrace with a pizza oven and skyline views — a perfect post-show hangout

• Three bedrooms (sleeps six) plus a seventh crash spot in the boudoir for your team or VIP guests

Every surface, every corner, every piece of lighting has been selected with editorial vision in mind. This is where your collection becomes an experience.

Whether you’re showing SS25, launching a capsule, or creating buzz with a one-night-only moment, The Britannia is ready to flex.

Use the space for:

• Designer pop-ups with rails, mannequins, and moodboards

• Private showroom appointments with buyers, stylists, and editors

• Influencer or industry dinners styled to your aesthetic

• Mini fashion presentations or installations with curated guest lists

• Creative direction and content shoots — stills, reels, campaign moments

• Private fittings, castings, or styling appointments in the boudoir

You’re steps from Redchurch Street, surrounded by media, stylists, buyers, influencers — and in the beating heart of East London’s creative zone.

You don’t need to dress the space — it’s already got the vibe.

• Moody tones, natural textures, gold mirrors, vintage character

• Perfect backdrops for fashion content, lookbooks, or interviews

• Seamless flow between rooms so your guests feel part of something immersive

• The rooftop for golden hour portraits and post-event shots

• The master suite for campaign stills or backstage glam

You’re also surrounded by:

• Graffiti-covered backstreets (ideal for street style and campaign content)

• Banksy murals, urban textures, and Georgian facades

• Brick Lane, Columbia Road, Truman Brewery — a dream location for in-and-out shooting

Brands don’t just rent this space — they build stories here.

Fashion Week is a marathon — not just a moment.

The Britannia can double as your team’s central base during show week or collection season. After the press leave and the samples are packed, you can stay the night.

The house sleeps:

• Six people across three bedrooms

• One more in the dressing room crash pad

• Two full bathrooms with rain showers, robes, and enough mirror space for the whole glam team

• Private chef brunch or hangover breakfast available on request

• Coffee on the rooftop in the morning sun before day two of chaos? We’ve got it.

No packing up. No waiting for taxis. This is your creative command centre.

Want to level up your pop-up or showroom event?

We’ve got options:

• Private chef dinners themed to your brand aesthetic

• Catered canapé or grazing tables for walk-ins and press

• Mixologist or wine tasting for intimate VIP events

• Table styling, florals, candles and decor to match your moodboard

• Photographers and videographers for content capture

• Lighting and staging setups

• Casting support, stylists, or steamer/wardrobe prep assistants

• Dedicated event host and stylist available on request

Let us know your concept — we’ll help bring it to life, start to finish.

Just off Brick Lane, The Britannia places you:

• 5 mins from Shoreditch High Street Overground

• 10 mins to Liverpool Street

• Walking distance from Truman Brewery, Redchurch Street, and every cool pop-up and afterparty worth going to

Designers. Editors. Influencers. Stylists. They’re already here. Be in the middle of it — but with your own private HQ.

Be The Event Everyone Talks About

In a city full of sterile venues and showroom fatigue, The Britannia Shoreditch gives you a platform with personality, edge, and charm.

Show your collection. Host your people. Build your brand story in the house everyone will be talking about.

Fashion doesn’t need a venue.

It needs a house with soul.